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Google is the world’s No. 1 search engine. If there is someone on the internet who might be interested in your business, chances are, they are using Google. But are you doing enough to make sure that you can be found through a quick Google search?

In this article, we’ll show you how you can attract more customers by putting your business on the map–or should we say Google Maps.

How Google shows local search results

To help you understand the importance of Google Maps in search visibility, let’s take an example. Imagine a couple who are planning a lovely dinner date. The man knows his wife loves Italian food, so he looks for an authentic Italian restaurant nearby. He searches on Google, and this is the first thing he sees:

If you are not a frequent Google search user, this section may seem unfamiliar, but this is an important feature you should know. For local searches, (that is, searches that involve a specific location) Google shows results from its Maps feature first, before the actual search results.

By highlighting Google Maps on its local search results, Google ensures that it gives more visibility to those that have verified business addresses within the search area. As a user and customer, this also very helpful, because you can quickly see which result is closest to your location.

What are the benefits of listing my business on Google Maps?

Google Maps is an intuitive tool that helps users pinpoint the location of different establishments, and even get directions for driving or commuting. Let’s say a tourist wants to enjoy a few beers before going back to his inn. Google Maps allows him to see which bars are just around the corner.

As a business owner, Google Maps makes your business visible to users who are searching nearby. This is almost a guaranteed sale, right? You’ll never know if someone nearby is actually looking for your services or products. With Google Maps, your business has a virtual signpost that appears whenever customers look for your services on Google.

Why do I have to rank on Google Maps?

Consider our sample search query from the above example, “Italian restaurant in Dublin.” If you were the user looking for a date spot, where would you click first? Based on the latest search statistics:

  • 61% of users will click on one of the Top 3 results
  • 81% of users will click on one of the Top 10 results
  • 81% of users will click on one of the results from Page 1

If you own an Italian restaurant in Dublin, don’t you want to be one of the first search results a user ever sees?

We already know that Google Maps gives priority to businesses that have addresses close to the location of the user. Thus, listing your business on Google Maps is a quick way to appear on Google’s coveted page one, for users performing a local search nearby. It’s free and effective marketing waiting to happen.

How do I get my business listed on Google Maps?

One of the best ways to get your business listed on Google Maps is by claiming your Google My Business Listing. Google My Business (GMB) is a free tool that allows you to manage your business’ online presence, and boost its visibility on other Google platforms such as Maps and Search.

If you want to get started with Google Maps and make your business more prominent on other Google platforms, here are three simple steps to follow:

  • Fill out your complete business address on Google My Business.
  • Write a search-optimized Google My Business introduction.
  • Verify your Google My Business listing through email, phone, or postcard.

Google Maps and Google My Business are powerful tools that can help your business get more customers. If you need help getting started with Google Maps and Google My Business, drop a message or call us and we’d be more than happy to help.


[Guest Post] How to Use Google Maps Marketing to Gain Local Customers

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