“Build it and they will come” – this is a beautiful mantra to abide by, but as many serial entrepreneurs would tell you, just having an amazing product or service isn’t enough to make sales. Even if you have an incredible, beautiful website that can entice customers into making a purchase, none of that matters if your website isn’t getting any visitors.
Do you need SEO to get visitors to your website? Absolutely – the question is when and how. In this article, we will discuss why SEO is of utmost importance to your website and why you need to think of SEO today.
Search engines are the primary source of web traffic. For most websites on the internet, traffic from the major search engines such as Google is on top of the list of traffic sources. Google is the most visited website in the world – this means most people are going on Google to find what they need, and SEO will funnel this large amount of search engine traffic to your website.
Good SEO affects the buying cycle. Since time immemorial, it has been known that a typical customer needs to see the product a few times before they decide to make a purchase. This is the reason behind the ubiquity of ads for popular brands like Coke and McDonald’s even if you already know about them. The same goes for online businesses – a regular internet user is more likely to buy from you if they see your offerings more than once. A solid SEO strategy approach means your target customers will see you in their searches more often, leading to higher conversion rates.
SEO is affordable. Considering the incredible benefits good SEO has on most websites, the cost of SEO is almost negligible. It is not unusual for SEO costs to achieve a return on investment (ROI) in less than 6 months. As long as you have a fantastic website designed for conversions and great user experience, the traffic SEO will bring to your website consequently transform into sales.
SEO creates a better user experience. Visibility isn’t the only benefit of good SEO. From the customer’s perspective, it is more compelling to patronize an online business when it is easy to find what they’re looking for on the website. Remember that SEO puts the content you want on top of Google – if a previous customer can use Google to re-avail your products or services, or look for something else that you may have, it leads to much smoother user experience.
SEO is a long-term strategy that works. It is, of course, possible to achieve ROI with SEO in a short amount of time, but SEO as a major driving force of traffic and lead generation is sustainable as a long-term strategy. E-commerce websites, in particular, rely heavily on SEO to keep their products flowing and their sales numbers up. SEO is a consistent marketing tool that also means no surprises – you won’t run into problems that require different solutions every time.
In conclusion, it would be a huge waste if you had the perfect website built only for no one to see it. SEO will make sure your website is getting the attention it deserves, and if funneled correctly, a large amount of traffic you gain from search engines will inevitably turn into sales. At Reach Local, we have a selection of SEO services to cater to your business, whether you’re just starting out or need a more robust campaign. Get in touch today or check out our monthly SEO packages.