Introduction to SEO
Search Engine Optimisation, or SEO, is one of those terms most everyone is familiar with but knows little about. It is the best-kept secret of successful businesses and the easiest way to gradually increase your company’s market share, web presence, and customer base. It is no exaggeration to say that SEO is an absolutely essential weapon in the fight to promote and grow your business.
Through optimisation, link building, and producing valuable and thoughtful content on your website, SEO Company Dublin will not only drive traffic to your site but will increase click-thru-rate and maximise your exposure.
How can SEO work for me?
If you’re serious about building your business (whether it’s e-commerce, international, or purely local) you won’t have the time to stay abreast of the complex algorithms that search engines use to rank your site in search results.
That’s precisely why you need a skilled agency that is on the cutting edge of SEO technologies. At SEO Company Dublin, we are always two steps ahead of the algorithms that determine your ranking in search results, especially for local businesses.
If you own a local business, local SEO will help you target customers within your geographic vicinity. This means you will reach more potential customers who are actually looking for your business or service.
If you think about it, this is extremely important. What do you type into Google when you’re looking for, say, a dentist? You probably type something like [dentist] + [wherever you live]. Then, you click on the most enticing link on the first page.
Studies show that 90% of Googlers never progress beyond the first page of search results. With this in mind, you can see why SEO is so critical—but also why it is so advantageous.
Google searches produce two kinds of results: webpage results and place results. Once upon a time, the vast majority of results were web page-related. So, if you typed in “fitness centre,” you would probably get a list of the most popular gyms and gym-related topics in the world, regardless of your location.
More and more, however, Google is generating place-related results. This new focus on geo-specific results means that if you type in “fitness centre,” you will likely see a list of the top-ranking local gyms in your area.
This is a win-win situation for both the business and consumer. Both sides get what they’re looking for. The business receives additional traffic to its site, while the consumer receives the relevant information he or she is looking for. Pretty interesting, right?
Does it take long for SEO to work?
The amount of time it takes for SEO to start yielding results varies, depending on your specific business and situation. As a general rule, it takes 4-6 months before you will start seeing significant results.
The great thing about SEO is that its benefits and improvements grow over time, meaning what you see a year from now will far surpass the results in the short term. It’s comparable to compound interest or the way that a rolling snowball grows exponentially over time. Thus, with a little patience, SEO is a powerful tool that produces dynamic cumulative results.
Many services out there claim to skyrocket your company to the top of a Google search tomorrow. That’s simply a false promise, and it’s not how SEO works. SEO is a content-driven process. The more accurately you describe your page’s content to Google, the more optimised it will become for search engines.
SEO Company Dublin works with local businesses to increase traffic (and thus conversions) to their sites, services, or products. Many local companies have little content on their websites. Worse, their content is not optimised for Google or other search engines—a recipe for mediocrity.
To change this situation, the first step is to build out every page of your website, describing in detail what each page is, along with its content. This may sound simple, but it is a step often overlooked in the SEO process. The first small improvements are generally seen about one month after developing site category content—a glimpse of things to come.
What is it going to cost?
The cost of SEO services for your business will depend entirely on your specific needs. There are several ways to structure the cost and metrics involved. These include:
- Hourly rate
- Per project basis
- Performance basis
- Monthly fee/retainer
The typical SEO expert will charge anywhere from €50-1€00 per hour. If you settle on a project-by-project plan, you can expect to pay anywhere from €1,000- €5,000 (depending on the project).
We have monthly seo packages ranging from €250-€750 which are ideal fro local search optimisation.
Some SEO agencies will work with you on a fee-for-performance basis. This means you agree to pay them based on the results (improvement in ranking) you see.
Setting up a monthly retainer is another common pay structure for SEO services. A typical retainer fee is around €1,000-€1,500. Keep in mind that this will vary similar to other pay structures. There is no official industry standard. As with all professional SEO services, it largely depends on the scope of the work involved.
Regardless of the pay structure that interests you, SEO Company Dublin is committed to providing you with the most affordable plan that will achieve maximal results for you and your business. We strive to remain on the cutting edge of SEO technologies, innovation, and maximum results for our clients.
Improve Your Web Presence with SEO Dublin
In today’s digital world, it is no longer enough merely to throw up a website, cross your fingers, and hope for the best. To be competitive, your site must utilise the best SEO practices to rank higher in search engine results, primarily Google.
Whether you are a local business, international company, or niche e-commerce brand, SEO will help you generate more traffic to your site, leading to more revenue. Local businesses are especially likely to benefit from this golden opportunity.
With the introduction of Google’s place results, it is possible to reach the customers who are looking for you in a specific geographic location, at a specific time. Because of this, the opportunities for new customers are limitless. Call SEO Company Dublin today to capitalise on this untapped potential.